User Experience Research

  • Client: AA

  • Year: 2021

  • Tools Used: Ps/Xd/Miro/Ae


  • This was an individual project to add features to the already existing American Airlines, backing our decisions through conductive with research.

    Step 1: Discovery through Research

  • Interviews:

Had 5 different interviews with frequent flyers and others that do not necessarily fly frequently

  • Customer Journey and User Flow:

Interviews with UTA Students
Mindmap collaborating with others through sticky notes.
Customer Journey through boarding

    Step 2: Designing Features

I created my wireframes and prototype in order to show how the app would function when traveling the gate will change and flyer would be able to change their seat and would update once seat has been selected


@2021 Jazmin Moncada