Client: Ivy's Bakery
Tools Used: Figma, Adobe Creative Suite, Procreate
Research Methods: Qualitative Research, User Journey, Site Map, Competitve Analysis
UX Research & Design
Originally started off as a content creator for youtube and twitch, Ivy's baking good has been getting a lot of movement with catering. With information only available through social media platforms, Ivy's bakery was in need of solid brand identity that includes logo, typography, web site, business card, and marketing strategy.
Company Name: Ivy Pie's Bakery
Products or Services Offered: A variety of baking goods that are usually vegan and gluten-free.
Target Market: Will target audience of 20-50, middle class, that are advocate to a healthy lifestyle.
Traits: charismatic, compassionate, creative, energetic, friendly, healthy, natural, warm
Point of Difference: This bakery shop inspires others to be active in taking care of their health by providing delicious baking goods that aren't typically found in typical baking ingredients.
Use research to inform the improvement of Ivy Pie Bakery’s niche and design – Strategy map would be used for both the branding elements and the web design.
Resources: For Social Media Platforms
Opportunities and Suggested Actions:
In this chart there is six different small businesses near Ivy Pie Bakery that have the same objective and the services they offer in their navigation. With this information we are able to identify key elements for a business and things that work well.
Ivy Pie Bakery is one of four competitors that does not have a cart to checkout. Suggestion for future plans is making the site into a full e-commerce site in which people can easily checkout and place an order
Overview of where all the content will be living in the site and overall the navigation requirements.